Location, location, location; as they say in the real estate business. Your website is your business address on the internet. Without good SEO, these days it’s impossible to be #1.
Online maps are how people find your business today. Google Maps, Apple Maps, and even Bing Maps. Optimizing these sets you ahead of your competitors in your customers’ eyes and the search engines.
Remarketing - Retargeting
Once someone visits your website or interacts with your ads on Facebook or Instagram remarketing is how we’re able to target those now warm leads who know your brand and now need to be led down the path to a buying decision.
The least expensive customer to get is the one you already have. When was the last time you emailed your clients? Did you land in their spam box or inbox? Let’s get you in their inbox and on their mind.
One of the best things about digital marketing is data. With analytics, we can see exactly how many people have visited your website to track where they came from to see if you’re spending your marketing dollars in the right places. Try that with radio or newspaper ads.
More dollars are spent on Google Ads every year than all forms of marketing combined. Because it works. Helping customers in all budget ranges this is one of the best ways to make your phone ring, today.
The reason Facebook Ads are where the 2nd most amount of money is spent is that this is where the eyeballs are. Marketing is about attention, and everyone is on Facebook. Your customers are here, you should be too.
Instagram is so hot right now. People are flooding in. If this is where your customers are this is where you should be spending your marketing dollars.
Reputation is everything on the internet. Google is just a big popularity contest. What do you want your business to be known for? Or maybe you’ve gone down the wrong road and want to turn things around.
Large or small, every business today needs a website. More importantly, the website you have needs to bring customers to your business with the right conversion elements to lead them down a path to purchase your product or service. Just as important is how does your website look to the search engines.
AnchorPilot is a digital marketing company. Helping customers see their way ahead in the dangerous waters of the internet using SEO, Social & Email Marketing along with Reputation Management to allow your company to shine it’s brightest light in today’s competitive marketplace.